Let’s say you have a fitness blog and your focus keyword for a new post is “chest workout”. In fact, if you create a comprehensive, well-written piece of content, you can rank for phrases you didn’t even use in the text. Although focus keyword is a great tool to help you follow the best practices of keyword optimization, it can be a double-edged sword. Search engines can’t read the content of the image (at least not perfectly), but they can read the alt text that describes the content of the image.
By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent.
If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you. If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience. If you’re unfamiliar with crawlability and indexing, here’s a quick explanation of what it is and what it has to do with Google.
Organic traffic to one of our pages before matching search intent and after. In our example, that can be definitions of guest blogging and guest post. First, find a site that’s ranking for a keyword you want to rank for. This step is all about keyword-optimizing your content for SEO. Every now and again a blogger will mention “link building” in a post.
How Address Fix Orphan Pages
The accessibility of your site is the foundation of technical SEO. Search engines crawl web pages and index them into databases to display the most relevant results to their users. There is a vivid debate among SEOs whether things like CTR or outbound links affect rankings. Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques. Find that page useful and worthy of ranking well on a search engine results page (SERP).
- Finally, minify HTML, CSS, and JavaScript to reduce file sizes.
- They help search engines to understand the hierarchy of the content.
- Google wants to know that you are a real and trustworthy business they can confidently send traffic to.
- Make sure that whenever you create a new page or blog post, you link the new pages or content to other relevant pages within your website.
- Check out our dedicated guide for more advice on creating SEO-friendly URLs.
Optimizing for featured Snippet
If your site structure is clear and content is regularly refreshed, crawlers are more likely to find all your pages. Yes, the On-Page suite was designed to help search professionals improve rankings of both their own sites and their clients. The link relevancy tool helps identify your most relevant links and uncovers the ones that might be holding you back. While your competition is focused on metrics, you’ll fly under the radar with more relevant links. With every core update, Google is shifting away from link-focused ranking to using deep-learning AI to ‘understand’ your content and the relevance of your pages. The aim was to push each platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.
Plus, you also get tons of practical suggestions to fix them up. Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support.
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One important metric is bounce rate, which measures the percentage of visitors who leave your site after viewing only one page. A high bounce rate often suggests that the content did not meet user intent or that the page had usability issues. Features like fluid grids and flexible layouts ensure your site adjusts to any screen size. Test your website on multiple devices using tools like Google Chrome’s Developer Tools. By regularly assessing and improving your Core Web Vitals, you ensure not only better SEO performance but also a more seamless user experience. Keeping your content fresh enhances its relevance and increases your chances of maintaining strong rankings over time.
This helps attract a broader audience without overusing a single term. They quickly summarize your page’s content to search engines and users. Optimizing title tags helps improve search rankings and click-through rates (CTR). An example of SEO is optimizing a website’s SEO Anomaly title tags and meta descriptions to include relevant keywords, which increases its likelihood of ranking for those search queries. A well-structured URL not only aids in better indexing by search engines but also improves user experience by making the URL easy to read and understand.
The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites. You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest. Structured headings incorporating relevant keywords and variations give search engines more context about the page’s content, which can contribute to better rankings.