Together, these determine how enjoyable users find your site. It’s easy to run a test, and you’ll get quality feedback about your site. Schema markup helps make your site more understandable for search engines.
Checking canonical tags and addressing issues
An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc. Broken pages occur when a resource on your website ceases to exist. Sometimes, these resources still have internal links pointing to them or have backlinks from other sites. If you’re not using either of those tools, try the Top Pages report in Ahrefs Site Explorer. This shows the pages on your website sorted by estimated search traffic they receive (from high to low).
Best SEO Reporting Tools (Free & Paid Options)
Sometimes, a webmaster might have inadvertently blocked certain pages disabling Google from accessing them. This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyze multiple aspects of your business and based on them, help you understand what is good and where you can improve. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic.
To evaluate how you stack up against competitors, use Semrush’s Domain Overview tool. If you’re seeing unexplained traffic drops, it might be useful to check for manual actions. If you notice your traffic suddenly dropping right when these major updates roll out, you’ll need to research what the update targeted and fix those aspects of your site. If you find any problematic links, work to remove them by contacting site owners.
The reason OnCrawl made this list however is the usefulness of its API. If you’re white labeling reports or SEO Anomaly doing really complex things with large data sets, this is really handy. As such, its definitely recommended for enterprise customers that want to marry audit data with their own internal business data (clicks, revenue, gross margin, etc.).
They also signal to search engines that your content is all connected. SEO audit solutions reveal the strengths and weaknesses of your website. Before we mention anything else, it’s necessary to emphasize that every article needs to be well-structured, with the end user in mind. This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content.
- Always prioritize user intent and avoid stuffing keywords, it’s more about relevance and quality now.
- They show how poplar your website is, whether people are linking to it and from which websites, is it trustworthy etc.
- Use tools like SEMrush or Ahrefs to identify overlaps and assign unique keywords to each page.
They show which pages are crawled, how often, and what the bots do. To learn more, check out this guide on how to start a link building campaign with the Link Building tool. Having multiple versions of your website accessible to search engines can seriously dilute your SEO efforts. With a reputation for client satisfaction, WebFX provides proven — and trusted — SEO audits and implementations.